Client
Tasheel by eXtra

Timeline – 2022
Web+App UX & UI

My role
UX Designer @ RBBI

Brief

The case study is about the Tasheel Installment Plan, a customer-centric initiative by eXtra—the project aimed to provide customers with a seamless and convenient purchasing experience.

The focus was on enabling customers to choose their desired items effortlessly and offering a flexible payment option through installment plans, enhancing their overall shopping journey.

Challenges:

The first hurdle was the onboarding process. It was like a maze that customers had to navigate to access the installment plan.

The second challenge was the dashboard, a crucial tool for customers to track their payment progress and manage their plans. It needed to be as user-friendly as a favorite app.

My Action Plan:

  • Field Study: Like an explorer setting off on a journey, I embarked on a field study to understand the terrain – the needs and behaviors of the customers. I observed I listened, and I learned.
  • Benchmarking: Next, I turned to the stars – the industry best practices – for guidance. I analyzed them, seeking the paths that led to success.

  • Mapping the Journey: With the knowledge I had gathered, I began to map out the journey for our customers. I identified the user flows and designed the information architecture, ensuring a seamless user experience.
  • Wireframing: Now, it was time to visualize the journey. I created wireframes, the blueprints of our interface, detailing the interactions and the scenery along the way.

OUR VICTORIOUS RESULTS:

At the end of this adventure, we had successfully enhanced the customer’s journey. The onboarding process was now a straight path, easy to understand and follow.

The dashboard was a friendly guide, helping customers effectively track their payment progress and manage their installment plan. The customers were happy, and so were we.