Client
PartyMate Co.
Timeline – 2023
UI/UX
My role
Product Designer
Brief
The goal is to provide a user-friendly platform that allows GenZ users to plan and organize going away parties with their friends easily.
The design should be fun, engaging, and focused on simplicity to cater to the target audience.
Challenges:
Conceptualization: Helping users still decide the type of party they want to organize by providing ideas and inspiration.
Simplicity: Striking a balance between offering a range of options while keeping the user journey and interface simple and intuitive.
Engaging User Experience: Ensuring the user journey remains enjoyable and interactive throughout the planning process.
OUR VICTORIOUS RESULTS:
We learned that understanding our users’ needs and pain points was crucial. We gained insights that greatly influenced our design decisions by conducting user interviews and surveys.
We implemented a continuous feedback loop, allowing users to provide real-time feedback on design prototypes. This ensured that the final design was aligned with user expectations
