When you looked at the websites, perhaps you also saw “Read more”, “Click here”, or “More info”. These are CTA links cut of the same cloth—they’re non-descriptive or general CTAs. They are very broad and act as a kitchen sink of sorts when it comes to links.
But as UX writers, you can craft CTAs that are more effective and provide a better user experience.
👀 Issues with non-descriptive CTAs
👉 Navigation :
“Learn more” doesn’t give the user enough context to move onto the next step in their journey. According to NN/G, this uncertainty can create hesitation, confusion, and ultimately cognitive strain. And as UX writers, you’re in the business of helping users do what they need to do more easily.
👉 Accessibility:
Most screen-reader users will hear a list of links and don’t have the visual context to help make sense of general CTAs. If they are confused by the “learn more” CTA, they won’t be able to quickly and easily glance back at the content right before.
👉 SEO:
Non-descriptive CTAs don’t aid SEO (search engine optimization). Google will reward content that is helpful to searchers by surfacing it higher on the SERP (search engine results page). If your CTA provides the user with enough context and sets up expectations of where they will go, your page rankings will improve because Google loves helpful context.
👉 Design:
From a visual standpoint, it can look repetitive to have “Learn more” CTAs multiple times on a page, especially if you have columns of content side by side. In some cases, you may not even need a CTA link. If it’s intuitive (for example, blog articles) or visually clear that the heading or image is clickable
👌 Read this also : “Learn More” Links: You Can Do Better
https://lnkd.in/dSkw3QGK
